Harold Wilhite makes an important new contribution to the interpretation of changing consumption in India, using an ethnographic approach to interrogate the rapid growth in the consumption of household durables, beauty and cleanliness products, exploring how the engagement of local practices with the globalizing economy result in change. Harold Wilhite makes an important new contribution to the interpretation of changing consumption in India, using an ethnographic approach to interrogate the rapid growth in the consumption of household durables, beauty and cleanliness products, exploring how the engagement of local practices with the globalizing economy result in change.