To 'look good' and to 'be good' have traditionally been held to be two very different things. By and large, philosophers have seen aesthetic and ethical values as fundamentally separate. In this work, Marcia Muelder Eaton introduces a bold new notion of merit in which 'being good' and 'looking good' are integrated into one. To "look good" and to "be good" have traditionally been considered two very different notions. Indeed, philosophers have seen aesthetic and ethical values as fundamentally separate. Now, at the crossroads of a new wave of aesthetic theory, Marcia Muelder Eaton introduces this groundbreaking work, in which a bold new concept of merit where being good and looking good are integrated into one.